//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wong, Vincent Chi"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
absolute strategy
1
anthropomorphism
1
attribute framing
1
comparative judgment
1
connection with possessions
1
dimension-by-dimension strategy
1
endorser effect
1
incremental versus entity mindset
1
marketing communications
1
mindset
1
process transfer
1
reduced negative attribute
1
resale behavior
1
second-hand products
1
sustainability
1
who one is/what one does
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Wong, Vincent Chi
4
Huang, Feifei
2
Fock, Henry
1
Ho, Candy K. Y.
1
Pong Yuen Lam
1
Su, Lei
1
Wan, Echo Wen
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing
1
Journal of marketing research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From second-hand to third-hand : reuse and resale cycle
Huang, Feifei
;
Wong, Vincent Chi
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014634433
Saved in:
2
When less is more: how mindset influences consumers' responses to products with reduced negative attributes
Wong, Vincent Chi
;
Su, Lei
;
Pong Yuen Lam
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012271521
Saved in:
3
The influence of product anthropomorphism on comparative judgment
Huang, Feifei
;
Wong, Vincent Chi
;
Wan, Echo Wen
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 936-955
Persistent link: https://www.econbiz.de/10012183281
Saved in:
4
Toward a process-transfer model of the endorser effect
Wong, Vincent Chi
;
Fock, Henry
;
Ho, Candy K. Y.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 565-581
Persistent link: https://www.econbiz.de/10012214339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->