Xie, Henry Yu; Xie, Qian (Jane); Zhao, Hongxin - In: Multinational Business Review 26 (2018) 2, pp. 173-192
Purpose: Strategic positioning of foreign firms in a host market is vital for their success. By integrating the resource partitioning theory and the resource-based view, this study aims to investigate foreign firms’ strategic positioning (i.e. their choice of generalist or specialist...