Impact of copycatting on the luxury manufacturer's distribution contracts in the e-commerce era
Year of publication: |
2024
|
---|---|
Authors: | Teng, Yingying ; Hou, Pengwen ; Xie, Lei ; Zhang, Qian |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 4, p. 2157-2170
|
Subject: | Produktpiraterie | Product counterfeiting | Luxusgüter | Luxury goods | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Vertrag | Contract | Spieltheorie | Game theory |
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