This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises, and establishes the indicator system of electronic commerce maturity of small and medium-sired agricultural enterprises. This indicator system includes 4 first-level indicators...

WeChat is a typical representative of mobile media technology, which changes the way people live and work. This paper explores influence factors of users' release behavior intention, from the perspective of recessive perception factors of technology acceptance and obvious factors of task...

With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises....

O2O is a new E-Commerce model, and has become an important strategy for the development of enterprises, which can improve not only corporate performance, but also corporate recognition through the combination of online and offline interaction. How to evaluate the effect of network marketing in...