The impacts of user experience on user loyalty based on O2O innovation platform
Yilei Pei, Wanxin Xue, Yong Yang, Dandan Li, Yi Li
| Year of publication: |
2019
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|---|---|
| Authors: | Pei, Yilei ; Xue, Wanxin ; Yang, Yong ; Li, Dandan ; Li, Yi |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 2, p. 79-87
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| Subject: | Effect Mechanism | O2O Innovation Platform | Technology Acceptance Model (TAM) | User Experience | User Loyalty | Innovationsakzeptanz | Innovation adoption | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform | Innovationsdiffusion | Innovation diffusion | Kundenzufriedenheit | Customer satisfaction | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2019040107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036061