Twum, Kojo Kakra; Ofori, Daniel; Agyapong, Gloria … - In: Journal of Social Marketing 11 (2021) 4, pp. 549-574
Purpose: This study examines the factors influencing intention to vaccinate against COVID-19 in a developing country context using the theory of planned behaviour (TPB) and health belief model (HBM). Design/methodology/approach: Through a cross-sectional survey design, the study adopted a...