Yan, Yufei; Ye, Zuoliang; Sun, Miao - In: Nankai Business Review International 10 (2019) 3, pp. 447-464
Purpose: Nowadays, some online retailing platforms emerge to integrate transport capacity to provide standard distribution service for sellers. Such an integrated form of service is defined as delivery alliance (DA). To have a better understanding of how to price the service, this study aims to...