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Search: person:"Yang, Morgan X."
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Consumer behaviour
7
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7
Social Web
6
Social web
6
Beziehungsmarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
5
Envy
3
Luxury goods
3
Luxusgüter
3
Neid
3
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2
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2
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Culture
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Hotel industry
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Hotellerie
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Progress framing
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Viral marketing
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Virales Marketing
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Arbeitsgruppe
1
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Being benignly envied
1
Being maliciously envied
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Brand
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COBRAs
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Communication
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Consumer online brand-related activities
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Counterfeit consumption
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English
18
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Yang, Morgan X.
18
Yu, Irina Y.
11
Zeng, Kevin J.
9
Chan, Haksin
8
Feng, Wenting
4
Cheung, Man Lai
2
Zhang, Ying
2
Barnes, Bradley R.
1
Chang, Man Kit
1
Fock, Henry
1
Kian Yeik Koay
1
Leung, Wilson Ka-shing
1
Li, Ji
1
Liu, Chunqun
1
Song, Moxi
1
Sun, Jian‐Min (James)
1
Tang, Xuan
1
Tso, Scarlet H.
1
Tu, Rungting
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Yi, Mengjie
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Business Strategy and the Environment
3
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European journal of marketing
1
Gender in Management: An International Journal
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Sustainable Development
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ECONIS (ZBW)
13
Other ZBW resources
5
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From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
2
Employees' geographic social identity and group pro-environmental behaviors : cross-cultural evidence from 45 countries
Zeng, Kevin J.
;
Yu, Irina Y.
;
Tso, Scarlet H.
;
Yang, …
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3848-3860
Persistent link: https://www.econbiz.de/10014370462
Saved in:
3
Communication strategies for multi-tier loyalty programs : the role of progress framing
Zeng, Kevin J.
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Chan, Haksin
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013271589
Saved in:
4
Bolstering ratings and reviews systems on multi-sided platforms : a co-creation perspective
Chan, Haksin
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 208-217
Persistent link: https://www.econbiz.de/10013194419
Saved in:
5
Looking-forward or looking-back : feedback strategies in tier-based hotel loyalty programs
Yu, Irina Y.
;
Liu, Chunqun
;
Yang, Morgan X.
;
Zeng, Kevin J.
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-6
Persistent link: https://www.econbiz.de/10013185289
Saved in:
6
Review platforms as prosumer communities : theory, practices and implications
Chan, Haksin
;
Zeng, Kevin J.
;
Yang, Morgan X.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2698-2720
Persistent link: https://www.econbiz.de/10013457383
Saved in:
7
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
8
Culture and electronic word of mouth : a synthesis of findings and an agenda for research
Chan, Haksin
;
Yang, Morgan X.
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 165-169
Persistent link: https://www.econbiz.de/10012584508
Saved in:
9
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
10
When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
;
Tu, Rungting
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
Saved in:
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