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Search: person:"Yang, Zhiyong"
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Consumer behaviour
25
Konsumentenverhalten
25
Children
9
China
9
Kinder
9
Eltern
8
Parents
8
Rauchen
6
Smoking
6
Socialization
6
Online retailing
5
Online-Handel
5
Sozialisation
5
Advertising effects
4
Familie
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Family
4
Innovation
4
Meta-Analyse
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Meta-analysis
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Migranten
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Migrants
4
Risiko
4
Risk
4
Social Web
4
Social web
4
Uncertainty avoidance
4
Werbewirkung
4
Youth
4
Brand image
3
Brand management
3
Chinese
3
Chinesisch
3
Fiscal policy
3
Jugendliche
3
Markenführung
3
Markenimage
3
New product development
3
Parental style
3
Produktentwicklung
3
Self-construal
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Undetermined
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14
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Article
82
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48
Aufsatz in Zeitschrift
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Article
1
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Book section
1
Collection of articles of several authors
1
Sammelwerk
1
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English
67
Undetermined
26
Author
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Yang, Zhiyong
89
Laroche, Michel
15
Kim, Chankon
11
Mourali, Mehdi
9
Richard, Marie-Odile
8
Lee, Hanjoon
7
Qu, Wen Guang
7
Chebat, Jean-Charles
5
Putrevu, Sanjay
5
Wang, Jingguo
5
Jaramillo, Fernando
4
Schaninger, Charles M.
4
Tanner, John F.
4
Bergeron, Jasmin
3
Wang, Li
3
Wang, Zhongming
3
Zhou, Lianxi
3
Anastasia, Trena
2
Bagozzi, Richard P.
2
Batat, Wided
2
Bhattacharjee, Sudip
2
Boland, Wendy
2
Briggs, Elten
2
Canbulut, Murad
2
Chonko, Lawrence
2
Drenten, Jenna
2
Freeman, Dan
2
Hamby, Anne
2
Huang, Rong
2
Hui, Michael K.
2
Jamal, Ahmad
2
Janakiraman, Narayan
2
Janakiraman, Narayanan
2
Li, Zhiyong
2
Mason, Marlys J.
2
McDougall, Gordon
2
Netemeyer, Richard G.
2
Piacentini, Maria
2
Rangan, Priyam
2
Sun, Sijie
2
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Journal of business research : JBR
24
Journal of Business Research
9
Journal of the Academy of Marketing Science
4
European Journal of Marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Asian Agricultural Research
1
British journal of management
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
China Finance and Economic Review
1
China finance and economic review : CFER
1
Energies
1
Finance research letters
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Game Theory Review (IGTR)
1
International game theory review
1
International journal of bank marketing
1
Journal of Behavioral Decision Making
1
Journal of Consumer Research
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management : JPSSM
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Association for Consumer Research : JACR
1
Management Decision
1
Maritime Economics and Logistics
1
Marketing and multicultural diversity
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The Singapore economic review : journal of the Economic Society of Singapore and the Department of Economics, National University of Singapore
1
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ECONIS (ZBW)
60
RePEc
14
OLC EcoSci
12
Other ZBW resources
6
EconStor
1
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93
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1
Misperception of multiple risks in medical decision-making
Mourali, Mehdi
;
Yang, Zhiyong
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10014314341
Saved in:
2
The bellwether of community : the influence of lead users' characteristics on ordinary users' participation in online brand communities
Wang, Shu
;
Hu, Fei
;
Yang, Zhiyong
;
Gao, Libei
;
Wang, Li
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1219-1233
Persistent link: https://www.econbiz.de/10014575700
Saved in:
3
Differential effects of parental psychological control on boys' versus girls' smoking development
Yang, Zhiyong
- In:
Journal of the Association for Consumer Research : JACR
9
(
2024
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10014633432
Saved in:
4
How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Gilal, Rukhsana Gul
; …
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
Saved in:
5
How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong
;
Velasco, Franklin
;
Tanner, Emily C.
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
Saved in:
6
Are people less generous after a family member gives to charity? : the interaction of self-construal and relationship type
Zhao, Xiaohong
;
Cai, Fengyan
;
Yang, Zhiyong
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 398-416
Persistent link: https://www.econbiz.de/10014316615
Saved in:
7
Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Wang, Li
;
Tong, Chunyang
;
Yang, Zhiyong
- In:
British journal of management
34
(
2023
)
1
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014279188
Saved in:
8
Population aging shock and fiscal sustainability in China : mechanism analysis and effect simulation
Liu, Baihui
;
Yang, Zhiyong
- In:
The Singapore economic review : journal of the Economic …
66
(
2021
)
6
,
pp. 1687-1708
Persistent link: https://www.econbiz.de/10012819668
Saved in:
9
How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong
;
Yang, Zhiyong
;
Zhang, Yinlong
; …
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
Saved in:
10
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
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