Linking CIO-CMO communication and product innovation via virtual customer environment engagement : a moderated mediation study
Li Wang, Chunyang Tong and Zhiyong Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Li ; Tong, Chunyang ; Yang, Zhiyong |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 34.2023, 1, p. 259-279
|
| Subject: | Produktentwicklung | New product development | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014279188