Sayrac Yaveroglu, Idil; Donthu, Naveen; Garcia, Adriana - In: Journal of Business & Industrial Marketing 18 (2003) 4/5, pp. 366-375
Using a large‐scale database of a major business services company, self‐reported usage volume data were compared with actual usage volume. Several business‐related factors were then examined in relation to the survey response bias. Survey response bias was found to be lower for clients...