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Search: person:"Ye, Guoquan"
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Bibliometrics
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Influencer
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Ye, Guoquan
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Duffy, Vincent G.
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Guo, Fu
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Hudders, Liselot
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Li, Mingming
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De Jans, Steffi
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Ding, Yi
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Journal of advertising
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
Ye, Guoquan
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 160-178
Persistent link: https://www.econbiz.de/10012584573
Saved in:
2
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
3
Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses
Guo, Fu
;
Ye, Guoquan
;
Duffy, Vincent G.
;
Li, Mingming
; …
- In:
Journal of Consumer Behaviour
17
(
2018
)
6
,
pp. 519-531
Persistent link: https://www.econbiz.de/10012081468
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