Product placement in mass media : a review and bibliometric analysis
Year of publication: |
2019
|
---|---|
Authors: | Guo, Fu ; Ye, Guoquan ; Hudders, Liselot ; Lv, Wei ; Li, Mingming ; Duffy, Vincent G. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 48.2019, 2, p. 215-231
|
Subject: | Kommunikationsmedien | Communication media | Product Placement | Product placement | Bibliometrie | Bibliometrics |
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