Mining customer shopping data is able for business managers to understand and predict customer behavior. However, most practices are focusing on the purchasing goods, i.e. basket analysis. This article collects customer shopping data by observation to systematically discover customer shopping...

Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain...