J. Hoppner, Jessica; A. Griffith, David; Yeo, ChangSeob - In: European Journal of Marketing 48 (2014) 9/10, pp. 1690-1708
Purpose – The purpose of this study, drawing from exchange theory, is to examine how the intertwined relationships between power, justice and relative dependence influence relationship performance in buyer – seller relationships. Design/methodology/approach – A two-wave structural equation...