Resource-advantage theory : insights for global marketing strategy research
Year of publication: |
2011
|
---|---|
Authors: | Griffith, David A. ; Yeo, ChangSeob |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 158-178
|
Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Welt | World |
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