Search Results - person:"Yoo, Jae-Woong"

Effects of celebrity credibility on country's reputation : a comparison of an olympic star and a political leader

Yoo, Jae-woong; Lee, Hyun-seon; Jin, Young-ju - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 127-136

Persistent link: https://www.econbiz.de/10011915405

The effects of tearful presidential appeals on public anger relief and government reputation

Yoo, Jae-woong; Jin, Young-ju - In: Corporate reputation review : an international journal 20 (2017) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10011736117

The effects of leader image on national reputation : influence of Chinese Presidents Hu Jintao and Xi Jinping on Korean perceptions and attitudes toward China

Yoo, Jae-woong; Jin, Young-ju - In: Corporate reputation review : an international journal 18 (2015) 1, pp. 50-64

Persistent link: https://www.econbiz.de/10010514001

How does the corporate sector perceive non-profit organizations? : evidence from South Korea

Jo, Samsup; Yoo, Jae-Woong - In: Journal of communication management : an international … 19 (2015) 4, pp. 324-334

Persistent link: https://www.econbiz.de/10011448952

Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility

Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684

Persistent link: https://www.econbiz.de/10011433611

How does the corporate sector perceive non-profit organizations? Evidence from South Korea

Jo, Samsup; Yoo, Jae-Woong - In: Journal of Communication Management 19 (2015) 4, pp. 324-334

Purpose – While non-profit organization (NPO)-corporate alliances have proliferated in recent years, study has yet to examine on the perception of corporations toward NPOs. The purpose of this paper is to explore the factors that shape corporate perceptions of NPOs. What does the corporation...

Persistent link: https://www.econbiz.de/10014851369