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Search: person:"Yoon, Gunwoo"
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Advertising
4
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Yoon, Gunwoo
7
Li, Cong
2
Vargas, Patrick
2
Ham, Chang-Dae
1
Hong, Cheng
1
Ji, Yi
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Liu, Jiangmeng
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Nelson, Michelle R.
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North, Michael
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of market research
1
Journal of Consumer Psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
6
Other ZBW resources
1
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1
No one optimal way to measure people's attitudes? : preferred length of scales in advertising research
Yoon, Gunwoo
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 43-70
Persistent link: https://www.econbiz.de/10014514647
Saved in:
2
Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong
;
Yoon, Gunwoo
;
Petit, John
- In:
International journal of market research
62
(
2020
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
Saved in:
3
Attracting comments : digital engagement metrics on Facebook and financial performance
Yoon, Gunwoo
;
Li, Cong
;
Ji, Yi
;
North, Michael
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011848723
Saved in:
4
The subtle influence of check and X marks : how symbolic markings influence judgment
Yoon, Gunwoo
;
Vargas, Patrick
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 682-688
Persistent link: https://www.econbiz.de/10011937374
Saved in:
5
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
Saved in:
6
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo
;
Vargas, Patrick T.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Saved in:
7
The Subtle Influence of Check and X Marks : How Symbolic Markings Influence Judgment
Yoon, Gunwoo
;
Vargas, Patrick
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 682-688
Persistent link: https://www.econbiz.de/10012082996
Saved in:
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