Attracting comments : digital engagement metrics on Facebook and financial performance
Gunwoo Yoon, Cong Li, and Yi (Grace) Ji, Michael North, Cheng Hong and Jiangmeng Liu
| Year of publication: |
January-March 2018
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|---|---|
| Authors: | Yoon, Gunwoo ; Li, Cong ; Ji, Yi ; North, Michael ; Hong, Cheng ; Liu, Jiangmeng |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 1, p. 24-37
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| Subject: | Werbung | Advertising | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1405753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848723