The development of a customer portfolio is a logical process for the development of a business. Conceptual work, using a range of independent variables, has been undertaken in the past decade but few (if any) results of its application have been documented. Shows how a fabric supplier has...

States that, while market segmentation is the cornerstone of any marketing strategy, “markets” may be segmented using many different variables as bases, and the question for managers, before planning a strategy, is which base or bases should be used? Describes the Modified Index, a technique...

Explores UK audience reception data provided by the Broadcasting Audience Research Board (BARB) and questions it with regard to new technology. Discusses technological innovations with reference to changing from passive to interactive television viewing, and notes developments to remote control...

Portfolio theory has its roots in financial investment and in the desire to balance the often conflicting objectives of high yield and low risk. It has also found applications in product management, corporate strategy and more recently in attempting to develop a range of customer opportunities....

Highlights the female role in UK society and how it has changed in the twentieth century, with regard especially to equal rights and opportunities, legally protected by the Sex Discrimination Act in 1975 and including the Equal Pay Act of 1970. Posits that female employment is the most obvious...