Commercial television breaks, consumer behaviour, and new technology : an initial analysis
by Philip J. Kitchen and David A. Yorke
| Year of publication: |
1986
|
|---|---|
| Authors: | Kitchen, Philip J. |
| Other Persons: | Yorke, David A. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 20.1986, 2, p. 40-53
|
| Subject: | Hörfunkwerbung | Radio advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001071377