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Yu, Julie H.
5
Albaum, Gerald
4
Ho, Ying
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Lee, Kam-Hon
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Qian, Gong-Ming
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
1
Journal of business research : JBR
1
Journal of international marketing
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Simple rating scale formats: Exploring extreme response
Albaum, Gerald
;
Roster, Catherine
;
Yu, Julie H.
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
5
,
pp. 633-650
Persistent link: https://www.econbiz.de/10007871340
Saved in:
2
Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States
Lee, Kam-Hon
;
Qian, Gong-Ming
;
Yu, Julie H.
;
Ho, Ying
- In:
Journal of international marketing
13
(
2005
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10007225844
Saved in:
3
Is a central tendency error inherent in the use of semantic differential scales in different cultures?
Yu, Julie H.
;
Albaum, Gerald
;
Swenson, Michael
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006694657
Saved in:
4
Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.
;
Albaum, Gerald
- In:
Journal of business research : JBR
55
(
2002
)
11
,
pp. 891-900
Persistent link: https://www.econbiz.de/10006722653
Saved in:
5
Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.
;
Albaum, Gerald
- In:
Journal of Business Research
55
(
2002
)
11
,
pp. 891-899
Persistent link: https://www.econbiz.de/10005466103
Saved in:
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