Hasmini A. Ghani, Noor; Zain, Osman M. - In: Young Consumers 5 (2004) 3, pp. 41-51
Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future adult consumers. Outlines the...