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Search: person:"Zha, Dongmei"
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Brand management
3
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2
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2
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sensory brand experience
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Foroudi, Pantea
9
Zha, Dongmei
9
Jin, Zhongqi
6
Marvi, Reza
4
Melewar, T. C.
4
Melewar, T.C.
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Building corporate identity, image and reputation in the digital era
2
International Journal of Management Reviews
2
International journal of management reviews
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Journal of business research : JBR
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Qualitative market research : an international journal
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ECONIS (ZBW)
7
Other ZBW resources
2
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1
Embracing the paradox of customer experiences in the hospitality and tourism industry
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
- In:
International journal of management reviews
26
(
2024
)
2
,
pp. 163-186
Persistent link: https://www.econbiz.de/10014532060
Saved in:
2
Customer experience : a critical review and research agenda
Marvi, Reza
;
Zha, Dongmei
;
Foroudi, Pantea
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 42-54)
.
2024
Persistent link: https://www.econbiz.de/10014536308
Saved in:
3
Synthesizing the customer experience concept : a multimodularity approach
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014383189
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
6
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Making sense of sensory brand experience : Constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T.C.
- In:
International Journal of Management Reviews
24
(
2021
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012635190
Saved in:
9
An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
Zha, Dongmei
;
Melewar, T.C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
International Journal of Management Reviews
22
(
2020
)
3
,
pp. 287-317
Persistent link: https://www.econbiz.de/10012282021
Saved in:
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