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Journal of consumer behaviour : an international research review
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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Example, please! : comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations
Ziegele, Marc
;
Weber, Mathias
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011294143
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Computerspiele als Werbeträger : Chancen, Risiken und Management von In-Game Advertising
Ziegele, Marc
- In:
Ökonomie, Qualität und Management von Unterhaltungsmedien
,
(pp. 277-296)
.
2012
Persistent link: https://www.econbiz.de/10014566727
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