Search Results - person:"Zimmerman, Matthew H."

Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model

Mahoney, Tara Q.; Hambrick, Marion E.; Svensson, Per G.; … - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 218-238

Persistent link: https://www.econbiz.de/10010391201

Agenda-setting and La Copa Mundial : marketing through agenda-setting on soccer blogs during the 2010 World Cup

Burch, Lauren M.; Frederick, Evan L.; Zimmerman, Matthew H. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 213-231

Persistent link: https://www.econbiz.de/10009514081

Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users

Zimmerman, Matthew H.; Clavio, Galen E.; Lim, Choong Hoon - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 180-195

Persistent link: https://www.econbiz.de/10009514083

Agenda-setting and La Copa Mundial : marketing through agenda-setting on soccer blogs during the 2010 World Cup

Burch, Lauren M.; Frederick, Evan L.; Zimmerman, Matthew H. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 213-231

Persistent link: https://www.econbiz.de/10009869681

Set the agenda like Beckham : a professional sports league's use of YouTube to disseminate messages to its users

Zimmerman, Matthew H.; Clavio, Galen E.; Lim, Choong Hoon - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 180-195

Persistent link: https://www.econbiz.de/10009869683