Agenda-setting and La Copa Mundial : marketing through agenda-setting on soccer blogs during the 2010 World Cup
Year of publication: |
2011
|
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Authors: | Burch, Lauren M. ; Frederick, Evan L. ; Zimmerman, Matthew H. ; Clavio, Galen E. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 213-231
|
Subject: | Sportmarketing | Sports marketing | Meinung | Opinion | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Fußball | Football | Sportveranstaltung | Sport event |
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