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Search: person:"Zopf, Stefan"
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Brand management
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Schnedlitz, Peter
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Zopf, Stefan
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European retail research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Analyse des Ingredient Brandings am Beispiel Tetra Pak
Schnedlitz, Peter
;
Zopf, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003819791
Saved in:
2
An analysis of ingredient branding using the example of Tetra Pak
Schnedlitz, Peter
;
Zopf, Stefan
- In:
European retail research
23
(
2009
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10003938266
Saved in:
3
An analysis of ingredient branding using the example of Tetra Pak
Schnedlitz, Peter
;
Zopf, Stefan
- In:
European retail research
23
(
2009
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10009924834
Saved in:
4
Analyse des Ingredient Brandings am Beispiel Tetra Pak
Schnedlitz, Peter
;
Zopf, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10009854217
Saved in:
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