Search Results - person:"chen, jiahua"

A Multi-Attribute Group Decision Making Method Based on Novel Distance Measures and Regret Theory Under Probabilistic Dual Hesitant Fuzzy Sets

Chen, Jiahua; Wang, Pingping - 2023

Probabilistic dual hesitant fuzzy set (PDHFS), as a decision information preference combining membership degree (MD) and non-membership degree (NMD) and probability, is an important tool to express uncertain information powerfully. It is well known that distance measures are very useful tools in...

Persistent link: https://www.econbiz.de/10014361051

"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe

Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10013362248

What marketers of after-school educational services and educators can learn from children's perceptions of intelligence

Chan, Kara - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 273-287

Persistent link: https://www.econbiz.de/10014511564

Editorial: the infodemic, young consumers and responsible stakeholdership

Hiram Ting; Gong, Jiankun; Hwa, Jacky Cheah Jun; Chan, Kara - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 421-424

Persistent link: https://www.econbiz.de/10015047366

Special Issue: the infodemic, young consumers and responsible stakeholdership

Hiram Ting (ed.); Gong, Jiankun (ed.); … - 2024

Persistent link: https://www.econbiz.de/10015047363

Segmenting the Malaysian female young adolescent market based on gender roles and identities

Tan, Ser Zian; Chan, Kara; Poh Ling Tan - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 704-720

Persistent link: https://www.econbiz.de/10014507530

How influencers' social media posts have an influence on audience engagement among young consumers

Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444

Persistent link: https://www.econbiz.de/10014302740

How do crazy rich Asians perceive sustainable luxury? : investigating the determinants of consumers' willingness to pay a premium price

Lim Xin Jean; Hwa, Jacky Cheah Jun; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014372606

From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers

Fan, Fei; Chan, Kara - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 735-757

Persistent link: https://www.econbiz.de/10014287742

Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

Chan, Kara; Shi, Jingyuan; Agante, Luisa; Opree, Suzanna J. - In: International review on public and non-profit marketing 19 (2022) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10013168359

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