"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan and Lennon Tsang
| Year of publication: |
2022
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|---|---|
| Authors: | Terlutter, Ralf ; Diehl, Sandra ; Koinig, Isabell ; Chan, Kara ; Tsang, Lennon |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 57-75
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Psychologie | Psychology | Asien | Asia | Westeuropa | Western Europe |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1934199 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362248