Kashif, Muhammad; De Run, Ernest Cyril; Abdul Rehman, Mohsin - In: Journal of Islamic Marketing 6 (2015) 3, pp. 429-446
Purpose – The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings. Furthermore, the motives and benefits of performing Islamic Dawah are tied together to establish a Dawah...