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Gil-Saura, Irene
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eri, Maja
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Moll-Descals, Alejandro
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Journal of hospitality marketing & management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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OLC EcoSci
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1
Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
eri, Maja
;
Gil-Saura, Irene
;
Moll-Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10010135440
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2
ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
eri, Maja
;
Gil-Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
8
,
pp. 821-852
Persistent link: https://www.econbiz.de/10010028805
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