Search Results - person:"gerrit, H."

The rise of mobile marketing : a decade of research in review

Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - 2022

Persistent link: https://www.econbiz.de/10013485848

There's an app for that! : understanding the drivers of mobile application downloads

Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437

Persistent link: https://www.econbiz.de/10012435342

Competition for attention in online social networks : implications for seeding strategies

Gelper, Sarah; Lans, Ralf van der; Bruggen, Gerrit H. van - In: Management science : journal of the Institute for … 67 (2021) 2, pp. 1026-1047

Persistent link: https://www.econbiz.de/10012505333

Are sustainable organizations more attractive for university graduates? : results from a choice-based conjoint experiment

Hirschfeld, Gerrit H. F.; Köhler, Freya - In: Sustainability in Business Management, (pp. 167-183). 2023

Persistent link: https://www.econbiz.de/10014338022

The role of marketing in digital business platforms

Rangaswamy, Arvind; Moch, Nicole; Felten, Claudio; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 72-90

Persistent link: https://www.econbiz.de/10012299812

Firm value effects of global, regional, and local brand divestments in core and non-core businesses

Depecik, Baris; Everdingen, Yvonne Maria van; Bruggen, … - In: Global strategy journal : GSJ 4 (2014) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10010362747

Institutional forecasting : the performance of thin virtual stock markets

Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - 2006

Institutional Forecasting: The Performance of Thin Virtual Stock Markets Gerrit H. Van Bruggen, Martin … of Thin Virtual Stock Markets Gerrit H. Van Bruggen, RSM Erasmus University Martin Spann, University of Passau Gary …

Persistent link: https://www.econbiz.de/10003337407

When are CRM systems successful? : The perspective of the user and of the organization

Bruggen, Gerrit H. van (contributor); … - 2005

of the Organization Gerrit H. van Bruggen and Berend Wierenga ERASMUS RESEARCH INSTITUTE OF MANAGEMENT … Organization Gerrit H. Van Bruggen Berend Wierenga September 2005 Department of Marketing Management RSM …

Persistent link: https://www.econbiz.de/10003088757

The added value of corporate brands : When do organizational associations affect product evaluations?

Berens, Guido A. J. M. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001660056

Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems

Bruggen, Gerrit H. van; Wierenga, Berend - 2010

Persistent link: https://www.econbiz.de/10008651948

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