Firm value effects of global, regional, and local brand divestments in core and non-core businesses
Year of publication: |
2014
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Authors: | Depecik, Baris ; Everdingen, Yvonne Maria van ; Bruggen, Gerrit H. van |
Published in: |
Global strategy journal : GSJ. - Hoboken, NJ : Wiley, ISSN 2042-5791, ZDB-ID 2667408-7. - Vol. 4.2014, 2, p. 143-160
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Subject: | brand divestments | brand portfolio management | portfolio refocusing | event study | food and beverages industry | Markenführung | Brand management | Portfolio-Management | Portfolio selection | Ernährungsindustrie | Food industry | Markenimage | Brand image | Desinvestition | Disinvestment | Unternehmenswert | Firm value |
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