Viney, Rosalie; Norman, Richard; Brazier, John; Cronin, … - In: Health Economics 23 (2014) 6, pp. 729-742
SUMMARY Conventionally, generic quality‐of‐life health states, defined within multi‐attribute utility instruments, have been valued using a Standard Gamble or a Time Trade‐Off. Both are grounded in expected utility theory but impose strong assumptions about the form of the utility...