Responses to direct-to-consumer advertising in Australia : comparing experience
Stephen Goodall, Rosalie Viney, Deborah Street, David S. Waller, and Fei Li Zhao
| Year of publication: |
2022
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|---|---|
| Authors: | Goodall, Stephen ; Viney, Rosalie ; Street, Deborah ; Waller, David ; Zhao, Fei-Li |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 39.2022, 4, p. 398-409
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| Subject: | DTC advertising | experience | experiment | Australien | Australia | Werbung | Advertising | Direktmarketing | Direct marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2022.2124052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483456