Raddats, Chris; Baines, Tim; Burton, Jamie; Story, … - In: International Journal of Operations & Production Management 36 (2016) 5, pp. 572-591
Purpose – The purpose of this paper is to identify the commonalities and differences in manufacturers’ motivations to servitise. Design/methodology/approach – UK study based on interviews with 40 managers in 25 companies in 12 sectors. Using the concept of product complexity, sectors were...