Servitization and co-opetition in the pharmaceutical distribution : back to Basics?
Alternative title: | Servitización y co-opetición en la distribución farmacéutica |
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Year of publication: |
enero-abril, 2016
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Authors: | Ruizalba, Jose ; Soares, Anabela ; Morales, Javier |
Published in: |
Universia business review : UBR. - Madrid : Universia, ZDB-ID 2224947-3. - 2016, 49, p. 96-115
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Subject: | Servitization | Coopetitive relationships | Pharmaceutical distribution | Dienstleistungsqualität | Service quality | Pharmaindustrie | Pharmaceutical industry | Koopetition | Coopetition | Arzneimittel | Pharmaceuticals |
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