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Search: subject:"(D)OR in marketing"
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(D) OR in marketing
2
Theorie
2
Theory
2
(D) Analytics
1
(D) Behavioral OR
1
(D) Pricing
1
(D)OR in marketing
1
(O) Retailing
1
Brand
1
Brand management
1
Consumer behaviour
1
Decision
1
Dynamic optimization
1
Einzelhandel
1
Endogeneity
1
Entscheidung
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Loss aversion
1
Loyalty program
1
Markenartikel
1
Markenführung
1
Marketing
1
Mixture of Dirichlet Processes
1
Preismanagement
1
Pricing
1
Pricing strategy
1
Retail trade
1
Risikoaversion
1
Risk analysis
1
Risk aversion
1
Sales effort
1
Selling
1
Specification of mailings
1
Verkauf
1
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English
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Hruschka, Harald
1
Li, Xiang
1
Li, Yongjian
1
Ma, Minghui
1
Popkowski Leszczyc, Peter T. L.
1
Qi, Xiangtong
1
Schröder, Nadine
1
Zhang, Zelin
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Zhuang, Hejun
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European journal of operational research : EJOR
3
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ECONIS (ZBW)
3
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On sales effort and pricing decisions under alternative risk criteria
Li, Xiang
;
Qi, Xiangtong
;
Li, Yongjian
- In:
European journal of operational research : EJOR
293
(
2021
)
2
,
pp. 603-614
Persistent link: https://www.econbiz.de/10012513227
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2
The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin
;
Ma, Minghui
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of operational research : EJOR
281
(
2020
)
1
,
pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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3
Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine
;
Hruschka, Harald
- In:
European journal of operational research : EJOR
250
(
2016
)
2
,
pp. 579-589
Persistent link: https://www.econbiz.de/10011441718
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