Ayoun, Souheila; Schmitz, Serge - In: Cogent business & management 11 (2024) 1, pp. 1-22
conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring … predictors of green consumption behavior. In-depth focus groups, content analysis, and consumer surveys were conducted among … overcome this gap, Green Consumer Orientation (GCO) is a new concept developed in this study and established as a new tool to …