Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty … investigates several sales promotion tactics to attract consumers that can influence consumer decisions in the apparel business … promotions like discounts and coupons influence consumer buying behavior in India's apparel industry. It underscores the …