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Search: subject:"\"social media\""
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To:
Subject
All
Social Web
20,740
Social web
20,737
Online-Marketing
12,911
Internet marketing
12,824
Consumer behaviour
7,049
Konsumentenverhalten
7,027
Electronic Commerce
3,199
E-commerce
3,050
Viral marketing
2,868
Virales Marketing
2,864
Online retailing
2,710
Online-Handel
2,710
Relationship marketing
2,638
Social media
2,638
Beziehungsmarketing
2,634
Soziales Netzwerk
2,524
Social network
2,350
Brand management
2,326
Markenführung
2,317
Werbewirkung
2,217
Advertising effects
2,215
social media
2,190
Internet
2,160
Advertising
1,900
Werbung
1,885
Web 2.0 technologies
1,748
Web 2.0-Technologien
1,747
Digitalisierung
1,737
Digitization
1,673
Marketingmanagement
1,417
Marketing management
1,405
Markenimage
1,308
Brand image
1,305
Deutschland
1,141
Germany
1,118
Website
1,084
Digital platform
1,074
Digitale Plattform
1,070
Social Media
1,046
USA
1,033
more ...
less ...
Online availability
All
Undetermined
13,027
Free
6,648
Type of publication
All
Article
21,855
Book / Working Paper
9,177
Journal
25
Other
1
Type of publication (narrower categories)
All
Article in journal
16,336
Aufsatz in Zeitschrift
16,336
Aufsatz im Buch
4,131
Book section
4,131
Graue Literatur
1,582
Non-commercial literature
1,582
Working Paper
1,348
Arbeitspapier
1,210
Hochschulschrift
679
Collection of articles of several authors
624
Sammelwerk
624
research-article
529
Case study
527
Fallstudie
527
Aufsatzsammlung
484
Thesis
376
Ratgeber
287
Guidebook
269
Conference paper
245
Konferenzbeitrag
245
Article
200
Konferenzschrift
161
Lehrbuch
136
Textbook
102
review-article
78
Collection of articles written by one author
73
Sammlung
73
Conference proceedings
71
Handbook
48
Handbuch
48
Dissertation u.a. Prüfungsschriften
42
Glossar enthalten
41
Glossary included
41
review
36
Conference Paper
28
conceptual-paper
28
viewpoint
27
case-report
26
Forschungsbericht
22
Interview
20
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Language
All
English
27,189
German
3,498
Undetermined
323
French
32
Spanish
21
Polish
15
Russian
9
Italian
6
Swedish
4
Portuguese
3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
Romanian
1
Slovak
1
Turkish
1
more ...
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
39
Kuchler, Theresa
36
Stroebel, Johannes
36
Ghose, Anindya
34
Law, Chun Hung Roberts
34
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
30
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Asongu, Simplice
26
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Loureiro, Sandra Maria Correia
24
Vrontis, Demetris
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
more ...
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Institution
All
Springer Fachmedien Wiesbaden
143
IGI Global
130
National Bureau of Economic Research
74
OECD
19
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Nomos Verlagsgesellschaft
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
Edward Elgar Publishing
8
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
more ...
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Information systems research : ISR
197
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
156
Journal of management information systems : JMIS
150
Journal of advertising research
148
International journal of advertising : the review of marketing communications
143
Management science : journal of the Institute for Operations Research and the Management Sciences
143
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
International journal of hospitality management
135
Psychology & marketing
133
Electronic commerce research
126
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
CESifo working papers
82
International journal of networking and virtual organisations : IJNVO
81
The journal of product & brand management
81
more ...
less ...
Source
All
ECONIS (ZBW)
29,103
Other ZBW resources
942
EconStor
389
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29601
Blogging and other
social
media
: exploiting the technology and protecting the enterprise
Newson, Alex
;
Houghton, Deryck
;
Patten, Justin
-
2009
Persistent link: https://www.econbiz.de/10004925792
Saved in:
29602
Junge Migranten online : Suche nach sozialer Anerkennung und Vergewisserung von Zugehörigkeit
Hugger, Kai-Uwe
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004925945
Saved in:
29603
Web 2.0 : the business model
Lytras, Miltiadis D.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004926059
Saved in:
29604
Content nation : surviving and thriving as
social
media
changes our work, our lives, and our future
Blossom, John
-
2009
Persistent link: https://www.econbiz.de/10004927232
Saved in:
29605
Public relations and the social web : how to use
social
media
and web 2.0 in communications
Brown, Rob
-
2009
Persistent link: https://www.econbiz.de/10004931207
Saved in:
29606
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10004933436
Saved in:
29607
Einsatzszenarien von Web 2.0 Technologien im Kundenmanagement : eine theoretisch und empirisch fundierte Analyse der Machbarkeit und aktueller Umsetzungsstrategien
Flätchen, Sven W.
-
2009
Persistent link: https://www.econbiz.de/10004936710
Saved in:
29608
Clans, Gilden und Gamefamilies : soziale Prozesse in Computerspielgemeinschaften
Geisler, Martin
-
2009
Persistent link: https://www.econbiz.de/10004936893
Saved in:
29609
Daheim in www.cibervalle.com : Zusammenleben im medialen Alltag der Migration
Greschke, Heike Mónika
-
2009
Persistent link: https://www.econbiz.de/10004939034
Saved in:
29610
International communications strategy : developments in cross-cultural communication, PR, and
social
media
Cambie, Silvia
;
Ooi, Yang-May
-
2009
Persistent link: https://www.econbiz.de/10004939840
Saved in:
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