Olivares-Delgado, Fernando; Rodríguez-Valero, Daniel; … - In: Revista de marketing y publicidad : revista semestral (2024/2025) 10, pp. 1-20
naming criteria in the names of hotels and other types of tourist accommodations. We have analyzed the hotel company name in … chosen naming criteria, there is mainly a difference between the criteria chosen to name hotels and those chosen to name … corporate name in the hospitality sector, based on the typology established by the scientific community, so that it can serve as …