Ho Park, Seung; R. Ungson, Gerardo - In: Cross Cultural & Strategic Management 23 (2016) 4, pp. 531-550
Purpose The purpose of this paper is to apply the concept of blind spot to illustrate the misapplication of extant … insights on firm operations in emerging markets. The authors unpack four specific blind spots that have resonated repeatedly in … help companies be better aware of the blind spots and manage more effectively in emerging markets. Design …