Jeon, Myunghee Mindy; Jeong, Miyoung; Lee, Seonjeong Ally - In: Journal of Hospitality and Tourism Technology 12 (2020) 1, pp. 124-140
Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow experience. Design/methodology/approach The...