Does culture affect sentiments expressed in cruise tours' eWOM?
Year of publication: |
2019
|
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Authors: | Buzova, Daniela ; Sanz Blas, Silvia ; Cervera-Taulet, Amparo |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 39.2019, 2, p. 154-173
|
Subject: | culture | eWOM | Online reviews | sentiments | TripAdvisor | 在线评论 | 情感 | 文化 | 猫途鹰网 | 网络口碑 | Virales Marketing | Viral marketing | Kreuzfahrt | Cruise | Emotion | Konsumentenverhalten | Consumer behaviour | Kultur | Culture | Kulturelle Identität | Cultural identity | Online-Marketing | Internet marketing | Social Web | Social web | Nationalkultur | National culture |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2018.1476497 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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