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Search: subject:"AR advertising"
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
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2
Exploring the sectoral patterns of possible applications of AR as an important ingredient of new business models : the Bangladesh perspective
Pk, Uzzal Ali
;
Rakib, Md. Rakibul Hafiz Khan
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 47-66)
.
2022
Persistent link: https://www.econbiz.de/10013282544
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