Marketing is currently undergoing a major shift driven by advances in marketing technology, which also means that marketing decision making is changing. There is not much research on how the attributes of the modern marketing landscape are reflected in marketing managers’ decision making,...

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...

This study aims to examine the effects of market orientation and SCM strategy on SME financial performance and operational performance by using market performance as the mediating variable. A simple random sampling technique was employed. A total of 150 SME managers and owners participated in...