The role of marketing knowledge management in enhancing digital financial innovation in commercial banks : empirical study
Year of publication: |
2022
|
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Authors: | Al-Dmour, Hani ; Alsfour, Futon ; Al-Dmour, Rand H. ; Saifan, Noor Majid |
Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-0658, ZDB-ID 2401005-4. - Vol. 18.2022, 1, p. 1-19
|
Subject: | Business Performance | Digital Financial Innovation | Marketing Knowledge Management | Finanzprodukt | Financial product | Wissensmanagement | Knowledge management | Bank | Marketing |
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