Foote, Liz; Sherring, Phill; Rundle-Thiele, Sharyn - In: Journal of Social Marketing 14 (2023) 1, pp. 26-51
Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the academic/practitioner gap … of academic/practitioner collaboration and the successful linkage of theory and practice that deserve to be amplified … (a pracademic, a practitioner and an academic) explores the academic/practitioner gap in social marketing and offer …